Saturday, January 19, 2013
Saturday, June 21, 2008
First Thing First
So you wanna start your online business huh ?
But wait… !
there’s a fundamental preparation you need to get your self equipped with before you embark on this exciting journey. I’ve seen way many beginners started out their journey, half way through their journey, got stuck and became frustrated and soon enough giving it all up.
Yes, the very basic thing that can stop your journey is simply your ability to manage your online usernames (some times is called login ID) and passwords. Can you imagine trying to login to your email, but you have forgotten the password, worst still, you do not have the hint on how to retrieve it back ? Sounds familiar eh ?
Now, the fact is most people out there do not have a proper system put in place in managing their username and passwords. Most beginners fail to realize that as they embark in internet marketing, they will come across more and more website requiring them to create their unique username and password. Many people try to simply memorize these information which proof to be an impossible task as the amount of information becomes larger and larger.
Some people have the habit to record these information such as web addresses, usernames and passwords on a piece of paper, sticky notes, some where in the pages of their note pad, books, which scattered around here and there, which does not sound so bad in the beginning, but the real test comes when they are trying to login to a certain website, and when they try to look for that very piece of information which they have jotted down some where, it takes them ages to find if ever it can be found ! Once again, this approach does not work as the end result has clearly revealed.
So the key here is getting these information well organized, so that it can be accessed easily and yet the security part of it is not being compromised.
The Solution
A cheap (in fact this is free) and easy way to get your password well managed is by putting these information on a spread sheet such as Microsoft Excel. Data such as date, web site address, email, user ID, passwords etc shall be recorded each time they are created. You may choose to save the spread sheet with password protection feature so that only you have the authority to view it’s content, hence avoiding your sensitive data from being stolen. An example of such spread sheet which you can download is as below:
If you do not already have a good system in place for managing your usernames and passwords, I strongly recommend you to download the above spread sheet and make good use of it, it will save you from lots of frustration days. Simply put your name and email below to get the sheet delivered to you immediately.
Well, I have been using the exact same sheet my self for years with hundreds of usernames and passwords that I had. But after a while, when the data size that I have to manage keep expanding, I find using a spread sheet is not efficient enough, hence I go for a third party software solution, and the market leader is none other then RoboForm. To keep this post short, I shall provide further review on RoboForm in my next post, but simply put it, I have to admin nowadays I can’t live my online life without RoboForm
Internet Marketing: Are You Ready ?
If some one ask me how to get started in internet marketing, I’ll simply ask them back ‘are you ready ?’
It may sound simple but I’ve seen too many cases where one has given up their pursue even before they get started ! How sad, but yet these are real life stories. You see, there are many information provided out there that tell you how good internet marketing can be, how big the potential is, how to reach out billions of internet users globally by just sitting at the comfort of your home, how easy making money online can be, how much money they have made online etc etc etc, essentially, it’s a perfect picture painted in front of your eyes that the promising land is so beautiful, so attractive that you will be a complete foolish if you do not cross over. But hey, guess what ? To some, once they have taken the giant step crossing over, suddenly they realize it’s not as simple as it may seems, there are lots of obstacles that has to overcome and all of a sudden the promising land appear to be an illusion that is beyond reach no matter how hard you are trying to get there. Hence the negative thought that internet marketing doesn’t work will start to creep in, and soon enough, it’s leads to the shameful give up of the battle before the war has even started.
So lets give a deeper though of the question, ‘are you ready’ ?
One has to realize and accept the fact that like any other businesses, there is no walk in the park to achieve success in internet marketing, especially for beginners. There will be things one has to learn, and implement. There will be learning curve for each areas that one is not familiar with. There bound to be failures one has to encounter and learn from. Essentially, one has to expect spending time and resources in acquiring the new knowledge and putting them into works. So if you have such mindset, then you are set to go !
In summary, as attractive as internet marketing may seems to be, do not make a hush decision joining the crowd just because everyone is doing it, instead, set the proper mindset and the determination to succeed, then only the journey will be a pleasant one.
Sunday, May 27, 2007
Saturday, April 21, 2007
Jeffrey's Internet Marketing Blog
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.